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Xbox One Debuts New TV Spot This Weekend

A peek at Microsoft’s new ad campaign.

For the most part, press for the Xbox One has been relatively quiet. Microsoft and the voice of Xbox, Major Nelson, have taken the system to various events throughout the country so players could get hands on with it. But this weekend the Xbox One launches its first mass reaching ad campaign with a TV spot titled “invitation.”

Here’s a preview and a behind the scenes video below.