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LAS VEGAS, NEVADA - AUGUST 23: CinemaCon Managing Director Mitch Neuhauser speaks onstage during CinemaCon 2021 Opening Night Event: The Big Screen is Back and Sony Pictures Entertainment Presentation at The Colosseum at Caesars Palace during CinemaCon, the official convention of the National Association of Theatre Owners, on August 23, 2021 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for CinemaCon)

What is CinemaCon and Why We Love it!

CinemaCon is an annual convention held in Las Vegas that brings together members of the film industry to discuss the latest trends, technologies, and strategies in the world of cinema. But where did this convention come from? In this article, we will explore the history of CinemaCon, from its humble beginnings to the present day.

CinemaCon was originally called ShoWest, and it began in 1975 as a way for movie theater owners and industry professionals to come together and discuss the latest developments in the film industry. The convention was held annually in Las Vegas and quickly became a popular event in the industry.

In the early days of ShoWest, the convention focused on issues like box office trends, marketing strategies, and new technologies. However, as the industry evolved, so did the convention. In the 1990s, ShoWest expanded to include exhibitors and distributors, as well as the traditional theater owners.

In 2011, the convention changed its name to CinemaCon, reflecting the changing nature of the industry and the convention itself. Today, CinemaCon is the largest and most important gathering of cinema professionals in the world. Attendees come from all over the globe to network, learn, and share ideas about the latest trends in the industry.

One of the highlights of CinemaCon is the trade show, where exhibitors and distributors showcase their latest products and services. This includes everything from new digital projectors to innovative concession stands. Attendees also have the opportunity to attend educational seminars and panel discussions on a wide range of topics, from marketing to box office trends.

In addition to the trade show and educational seminars, CinemaCon also features a number of high-profile events, including awards ceremonies, screenings of upcoming films, and celebrity appearances. One of the most highly anticipated events is the annual Big Screen Achievement Awards, where industry professionals are recognized for their achievements in the industry.

In conclusion, CinemaCon has come a long way since its inception as ShoWest in 1975. Today, it is the premier event in the cinema industry, bringing together professionals from all over the world to learn, network, and share their ideas. Whether you are a theater owner, distributor, exhibitor, or industry professional, CinemaCon is an event not to be missed.