T-Rex Poster for JURASSIC PARK 3D; Universal Cuts Deal with Hasbro

With the trend of bringing back blockbuster films to the big screen in 3D, Steven Spielberg’s “Jurassic Park” will arrive at IMAX theaters for a one week engagement beginning April 5th. Fear not, the film will also play beyond its initial week in traditional theaters. The poster showcases the park’s lone T-Rex in a jeep’s side view mirror with the words, “OBJECTS IN MIRROR ARE CLOSER THAN THEY APPEAR.” This was one of Spielberg’s many classic shots from the film. The film is expected to attract a new generation of fans and pave the way for “Jurassic Park IV,” which is scheduled to be released on June 13, 2014.

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In related news:

It’s been almost twelve years since “Jurassic Park III” hit theaters. Toys for the films haven’t been sold in retail stores in a dino’s age. Now, Universal is making plans with toy company Hasbro to develop a wide variety of toys including action figures, plush, dolls, playsets, vehicles, role play, games, KRE-O branded building sets, and novelty items. Universal Partnerships and Licensing president Stephanie Sperber had this to say concerning the deal.

“Hasbro has been with us every step of the way, and we look forward to continuing our relationship and adding another blockbuster to this iconic series.”

In response, Hasbro chief marketing officer John Frascotti commented about developing a new line of toys tied to the dinosaurs.

“As a global branded play leader, we look forward to continuing our relationship with Universal in this next exciting chapter by bringing innovative entertainment experiences including toys and games to ‘Jurassic Park’ fans around the world.”

The first products will be available on shelves beginning in the summer of 2014.

“Jurassic Park IV” is in development. No actors have been cast at this time. Steven Spielberg is expected to direct.

Sources: Variety, cine1, slashfilm