Comic-Con hits San Diego on July 20th. The con is the Mecca for all sci-fi, fantasy, and comic book geeks. Unfortunately for the fans, a few Hollywood film companies are pulling out of the show.According to the New York Times, the studios are regretting the millions poured into promotion for films like “Tron: Legacy” and “Sucker Punch,” which under performed at the box office and are pulling the plug on their often bigger-than-life Comic-Con promotions.
Warner Bros., Disney, Dreamworks, and the Weinstein Company will be no-shows at next month’s event, which is usually a major launching pad for everything sci-fi, fantasy, or comic book related.
The woeful flop of fanboy favorite “Scott Pilgrim vs. the World” may have been the tipping point as far as the studios are concerned. The Universal comic-book-meets-video-game indie romance was heavily hyped at Comic-Con, but the $60 million movie only earned $32 million in ticket sales.
Here’s the question. With Hollywood desperate to have a consistent string of hits on their hands, why do they buy up almost every comic book property that may or may not have a strong fan following? Answer: Greed. With expensive mistakes in judgment, maybe it’s time for the studios to actually learn a lesson here. Not every comic book should be optioned for a film deal. Look between the covers and see what you’re buying. Maybe this is a blessing in disguise. A lot of smaller companies and dealers will have an opportunity to showcase their items where before they were hidden or unable to have room on the convention floor.
David Glanzer, the convention’s director of marketing seemed unfazed by the studios’ mass exodus. “Not every studio comes every year,” he told the Times.
“Good, maybe the aisles will be easier to navigate!”