It has been 10 years since producer J.J. Abrams’s hit monster film Cloverfield has been released in theaters. The world was surprisingly reintroduced to the franchise with 10 Cloverfield Lane on March 2016 and will soon see the next installment on April 20 this year. If there is one thing fans love about the anthology series, it’s the viral marketing, and today it has begun for the third movie which was previously titled God Particle.
Visiting the URL tagruato.jp will greet you with an error message with contents of jumbled up characters. Thanks to the people of the internet, the message contents have been decoded to this:
“Tokyo, January 18 2018: Tagruato has begun development on a revolutionary new energy technology in what Ceo Garo Yoshida called a technological great leap foreward for our planet. This renewable technology will take at least 4 years to complete along with another six years International regulatory bodies to bring the powerful revolutionary energy source by April 18 2028”
If you don’t remember the name Tagruato, it’s the one thing that links the previous two Cloverfield films together, having been mentioned throughout both films’ viral marketing campaigns. Looks like a pretty shady company if you ask me.
The untitled Cloverfield sequel was initially given a February 2017 release date, but has since been delayed three times from October 2017, February 2018, and now April 20. The film’s synopsis described a group of astronauts (played by the likes of Daniel Bruhl, Gugu Mbatha-Raw, Chris O’Dowd, etc.) who come across an alien threat, but it has been reported that the synopsis might have changed. Hopefully this first sign of viral marketing proves that the film will definitely land its April 20th release date.