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After 25 years Bandai America loses Power Rangers Toy License, Hasbro now in charge

Growing up, The Mighty Morphin Power Rangers was a huge part of my childhood. I would always try to take on extra chores and save as much lunch money as I could and ask my dad to take me to Toys ‘R’ Us or even Kaybee (K•B) Toys to buy the latest Power Rangers toy from Bandai America.

All good things come to an end though because a few days ago Nickelodeon sent out a press release announcing that they’ve extended their partnership with Saban Brands, which keeps the Power Rangers on Nickelodeon in the U.S. until 2021. However, one important thing was missing in that press release was any mention of Bandai America who has been in charge of the Power Rangers toy line for over two decades.
After a 25-year partnership, Saban Brands announced today that it would be parting ways with Bandai America and that Hasbro has been named the global master toy licensee for all things Saban’s Power Rangers.

This new deal won’t go into effect until February of next year (2019) after the current deal with Bandai America expires. So, any product line to be released between now and then will still be released, including the Legacy figure line. We can only imagine how this will also affect this year’s Power Morphicon happening in August as Bandai has been a huge part of it.

This also means you may want to pick up any of those Bandai Power Rangers Legacy items you’ve been waiting on before they are gone for good.

Here is the full press release:

Today, Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, and Saban Brands announced that Hasbro has been named the global master toy licensee for Saban’s Power Rangers. Under the terms of the agreement and in collaboration with Saban Brands, Hasbro will design, produce and bring to market a wide variety of toys, games and role play items inspired by the franchise and its entertainment properties. Hasbro will hold the worldwide rights, excluding Japan and certain other Asian markets, effective as of April 1, 2019.

“We are honored to create a world of play experiences for such an iconic action brand,” said Brian Goldner, Chairman and CEO of Hasbro. “Saban’s Power Rangers are universally recognized and their hallmark attributes of teamwork and inclusivity perfectly align with our core values at Hasbro.”

“Hasbro leads the way in brand storytelling and creating engaging experiences across its exceptional portfolio of blockbuster and partner brands,” said Haim Saban, founder of Saban Brands and creator of Power Rangers. “Quality, innovation and a focus on designing dynamic products for fans of all ages makes Hasbro a great partner for Power Rangers.”
Created by Haim Saban and launched in 1993, Mighty Morphin Power Rangers quickly became a pop culture phenomenon. Today, Power Rangers is one of the longest running kids’ live-action series in television history with nearly 900 episodes produced to date. The TV series, currently in its 25th season with Power Rangers Super Ninja Steel, and feature films, including 2017’s movie with Lionsgate, follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. Saban’s Power Rangers currently airs in 150 markets around the world and is translated into numerous languages.
The first set of products from Hasbro will be available in spring 2019. Both Hasbro and Saban Brands are dedicated to continue growing this iconic brand. In recognition of this investment, during a period of time after Hasbro becomes the master toy licensee, the arrangement between the parties provides Saban Brands and Hasbro with the opportunity to initiate Hasbro’s purchase of the Power Rangers property.