(LOS ANGELES, August 19, 2015) – Leading rainforest information web site Mongabay and charity fundraising platform Prizeo are teaming up with BH Tilt and Eli Roth’s The GreenInferno to create an awareness and fundraising campaign to bring attention to the destruction of the Amazon rainforest. The fundraising campaign also includes a national education and awareness component tied to a multi-city Eli Roth fan appreciation tour.
The campaign aims to directly conserve at least 10,000 acres of rainforest — an area 12 times the size of New York City’s Central Park — and publish 100 stories that reach upwards of a million people. With the proceeds of this campaign, Mongabay will establish a journalism fund to produce stories on threats facing indigenous people and forests in the Amazon. Mongabay will also distribute funds to non-profit organizations working with indigenous people to protect forests and cultures in the Peruvian Amazon.
Donors at Prizeo.com/GreenInferno will be automatically entered into a sweepstakes for a chance to win a trip for 2 to LA to have lunch with Eli Roth, tour the Crypt TV studio and be treated to a private screening. Donations start at $5 an entry, and people can choose to donate higher amounts in exchange for additional entries. Rewards include movie props and memorabilia, a development deal with Crypt TV (http://www.crypttv.com/) and even a custom prop of your head on a spike. For more information please go to: www.prizeo.com/Eli.
Mongabay CEO and Founder Rhett Butler said: “Although this may seem an unconventional partnership for Mongabay, it presents us with a great opportunity to connect with a highly engaged and socially aware audience around issues that are directly relevant to all of us. We have speaking with BH Tilt and Eli Roth for several weeks and it’s clear that we have the support of a filmmaker who cares passionately about the issues that Mongabay stands for.”
Prizeo Chief Operating Officer Alexandra Ducocq said: “We are excited to collaborate with such remarkable partners, BH Tilt, Eli Roth and Mongabay’s Rhett Butler, to bring greater awareness to such an important cause.”
Eli Roth said: “I’m thrilled to be partnering with two terrific organizations that will help fans channel their goodwill towards helping the unprotected tribes of the Amazon in a truly effective way. Horror films have always provoked discussion by pointing out a social injustice in the world, and I made The GreenInferno to spark discussion and bring awareness to the devastation these tribes face at the hands of corporations. While my film is a work of fiction, sadly what is going on in the Amazon is all too real, and after we screened the film for Mongabay we all agreed that we could use the film’s publicity to help connect fans with them and support the incredible work they’re doing to help the rainforest and protect the people who live there peacefully.”
In The GreenInferno, a group of student activists travels to the Amazon to save the rainforest and soon discover that they are not alone, and that no good deed goes unpunished. The film is being released nationwide by BH Tilt on September 25.
With more than one million unique visitors per month, Mongabay.com is one of the world’s mostnews and rainforests sections of the site are widely cited for information on tropical forests, conservation, and wildlife. As a non-profit organization, Mongabay aims to raise interest in wildlife and wildlands while promoting awareness of environmental issues. Originally the site was based around a text on tropical rainforests written by Rhett A. Butler, but today Mongabay has on-the-ground correspondents in dozens of countries covering a wide range of social and environmental issues. Mongabay is also publisher of Tropical Conservation Science, a peer-reviewed, open-access academic journal that seeks to provide opportunities for scientists in developing countries to publish their research.
Celebrity digital fundraising platform Prizeo was launched at the end of 2012 and is dedicated to the principle that influential personalities can maximize both the funds and awareness they raise for charity on an inclusive platform that gives their fans the chance to win unique experiences while contributing to meaningful causes. Prizeo campaigns featuring celebrities including One Direction, Mark Ruffalo, Will Ferrell, U2, Lady Gaga, Paul McCartney, Samuel L. Jackson, George R.R. Martin, Ed Sheeran, Mariah Carey, Zac Efron, Tyler Oakley and Kobe Bryant have shown the immense power of social media to raise funds and awareness for charitable causes. A 2013 campaign featuring One Direction’s Harry Styles and Liam Payne raised nearly $800,000 for cancer research and prevention programs.
About BH Tilt:
BH Tilt is Blumhouse Productions’ new label dedicated to movies from Blumhouse and other filmmakers that take advantage of new distribution strategies. BH Tilt will release The GreenInferno in association with High Top Releasing, a label dedicated to servicing high quality movies using Focus Features’ distribution capabilities.