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If you’re in the San Diego Comic Con area this weekend, you might grab a poster or two, see some trailers, but for the upcoming Gotham TV show starring Ben McKenzie, you might see something truly unique. Said Fox Fox exec vp marketing and communications Shannon Ryan, “Comic-Con is a very important piece of the marketing campaign for a show like Gotham. It really is the perfect opportunity to make that direct connection with those important fans, start to create that conversation with them and build that buzz around the show as we head into the final stretch before the September launch.”

 

The lucky people will be able to catch Gotham Police cars driving throughout the streets and hard copies of the Gotham Chronicle, featuring a n all-so-familiar headline:

GothamPaper

 

Make sure to keep your eyes and ears peeled for the cars, the paper, and the show, premiering September 22 on Fox. And if you want to see more of the viral marketing campaign, check out http://gothamchronicle.com/

 

Credit: Mark Julian, www.comicbookmovie.com

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