Star Wars.com has announced that the first official Star Wars: The Force Awakens merchandise will be released on September 4, 2015 at midnight. September 4th is of course an unofficial holiday know to fans as “Star Wars Day”. They released a new image of Kylo Ren and how some of the product packaging would appear.
EVP of Global licensing Josh Silverman gave this statement:
“Every lightsaber, every action figure, every LEGO set tells a story for generations of Star Wars fans, and this global event is a celebration of those stories. We’re excited to be part of the countdown to this enormous movie moment.”