Legendary Pictures is looking to expand by investing in the car business… namely “Hot Wheels.” With the “Fast & Furious” films racking up some serious dollars, Legendary went about acquiring the rights for the sleek-looking line of autos from toy maker Mattel back in 2011. Now they are moving forward on the project by putting it into production.
The company has hired famed stunt coordinator Simon Crane to direct and Paul Attanasio (“The Good German,” “Donnie Brasco”) to rewrite the draft penned by “Iron Man” writers Art Marcum and Matt Holloway, which had lured Crane to the project originally.
Legendary is looking to target young males, which is the same demographic attracted to the “Fast & Furious” films. This will not be a film depicting children playing with their toy cars.
Joe Roth, Palak Patel, and Sam Mercer of Roth Films will produce with Legendary. Alex Garcia is overseeing the project for Legendary.
The CAA-represented Crane has been waiting for the opportunity to helm his first feature having cut his teeth as a second unit director on features such as “World War Z” and “Edge of Tomorrow.” Attanasio is also represented by CAA and most recently wrote the script to Universal’s “Scarface” reboot.