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Hello Kitty1This year marks the 40th anniversary of Hello Kitty. Parent company Sanrio is not sitting on their laurels. They have jumped into action to celebrate this significant event by announcing the upcoming “Hello Kitty Fan Convention,” which will take place in Los Angeles from October 30th-November 2nd.

The Line Hotel

The Line Hotel

The Line Hotel in Koreatown has been named the official hotel of the convention. The event will take place at The Geffen Contemporary at MOCA in Little Tokyo at 152 N Central Avenue, Los Angeles, CA 90012, beginning on October 30th. Hello Kitty room packages will be available soon from the hotel.

The Geffen Contemporary at MOCA

The Geffen Contemporary at MOCA

The convention promises to have art, panels, workshops, lectures, tattoos, exclusives, food, fun, friends, games and fashion. No doubt, there will be no shortage of cosplayers at this event.

Hello Kitty is a global phenomenon. The character was first introduced in Japan in 1974 and brought to the United States in 1976. The character is a staple of the kawaii (adorability, cuteness) segment of Japanese popular culture. By 2010, Sanrio had groomed Hello Kitty into a $5 billion a year enterprise. By 2014, Hello Kitty was generating $7 billion a year, all without any advertising.

For more information about the convention and ticket prices go to: http://m.sanrio.com/hellokittycon-tickets/.

Hello Kitty3Sources: sanrio, latimes, wikipedia