Transformers is an iconic franchise and Hasbro has decided to use this as a way to highlight some special individuals that are “More Than Meets The Eye”. The campaign will include celebrities and fans alike that have an unwavering love of the franchise.

To kick off the campaign, a video featuring Angela Bassett, who starred in 2018’s critically acclaimed BUMBLEBEE film, debuted revealing how she is MORE THAN MEETS THE EYE. In the video, Bassett mentions that besides being a Golden Globe Award recipient, she is also a graduate of Yale College and Yale University. In BUMBLEBEE, Bassett voiced the Decepticon character SHATTER.

The MORE THAN MEETS THE EYE video campaign will be promoted throughout 2019 – with new videos dropping every month. Fans can expect to see familiar faces – both new and old – who have greatly impacted the franchise over the last 35 years. From individuals involved in the creation of the 1986 Transformers animated movie, to Transformers game designers and comic book creators, a wide variety of people have been tapped to contribute to this campaign.

Each video that is part of this campaign will feature the same call to action – “how are you MORE THAN MEETS THE EYE.” Using #MorethanMeetstheEye, we’re asking fans to post videos to social networks that showcase how they are MORE. Whether it’s a hidden talent, a charitable passion, or a hobby, we’re looking to hear how they are MORE THAN MEETS THE EYE.

The original Transformers toy line was released in 1984 and has been a staple in pop culture with several films, animated series, and comics ever since.

If you are a fan of the series and would like to be a part of the celebration be sure to use the hashtag #Morethanmeetstheeye on social media.