(Burbank, January 11, 2016) — STX Entertainment and Lakeshore Entertainment have arranged a once-in-a-lifetime experience for fans to see the new horror movie The Boy at 15 exclusive red carpet screenings before the general public has an opportunity to see the film. The PG-13 rated motion picture opens in theaters nationwide on January 22.
All 15 screenings will occur simultaneously and will take place on one night only – Wednesday, January 20, 2016 – starting at 6PM ET / 3PM PT. Tickets to this event are now available online at TheBoyFanPremiere.Movie. The announcement was made today by Jack Pan, President of Marketing for STX Entertainment.
Attendees will have the opportunity to walk the red carpet with their friends, mingle and engage in activities with other fans, meet and take photos with some of their favorite social media stars, and see the movie with them. Each screening will be hosted by at least one of the country’s most popular social media personalities.
Each fan purchasing tickets to this special event will receive:
- A movie ticket for one person to seeThe Boy
- Free small popcorn & small drink
- A chance to walk on the red carpet
- A meet-and-greet photo opportunity with a social mediastar (full list below)
- A live stream before the movie starts with film star Lauren Cohan (“The Walking Dead”), who will be attending the Los Angeles premiere, and all 19 social media stars across the country
- Pre-show activities and photo booths
- Limited edition t-shirt, presented by Dolby Atmos
- Limited edition fan credential
- Chance to win Toshiba tablets & other prizes
The event will unfold over 4 hours:
6PM ET / 3PM PT – Red carpet opens and pre-show activities begin inside theater lobbies, including meet & greets with social media stars
7:30PM ET / 4:30PM PT – Live stream with star Lauren Cohan, from the Los Angeles screening location
8PM ET / 5PM PST – The Boy screenings begin (run time: 97 minutes)
Joey Graceffa, Austin Mahone and JC Caylen headline a list of 19 top social media stars who will host these red carpet events. The screenings will be held in New York (with Madison Beer), Los Angeles (Joey Graceffa, Austin Mahone, JC Caylen, Jenna Ezarik & Justine Ezarik aka iJustine), Chicago (Kenny Holland), San Francisco/San Jose (Trevor Moran), Washington DC (Bea Miller), Dallas (Alex Lee), Houston (Maddie Welborn), Atlanta (Sam Pottorff), Tampa/St. Petersburg (Grant Landis), Miami (Sammy Wilk), Denver (Nick Bean), Seattle (Zach Clayton), San Diego (Daniel Skye), Knoxville (Luke Korns) and Kansas City (Rudan C).
Before the movie begins, a live stream will simulcast across all 15 theaters nationwide. Attendees will see themselves, their social media host, and fellow fans from around the country on the big screen, and have the opportunity to ask questions to the film’s star, Lauren Cohan, who will answer in real-time.
STX Entertainment has tapped into a combined reach exceeding 90 million fans across social media platforms including Facebook, Instagram, Twitter, Vine and Tumblr.
The Boy is a frightening PG-13 rated film directed by William Brent Bell (The Devil Inside). In the film, Greta (Lauren Cohan) is a young American woman who takes a job as a nanny in a remote English village, only to discover that the family’s 8-year-old is a life-sized doll that the parents care for just like a real boy, as a way to cope with the death of their actual son 20 years prior. After violating a list of strict rules, a series of disturbing and inexplicable events bring Greta’s worst nightmare to life, leading her to believe that the doll is actually alive. Written by Stacey Menear, the film is produced by Tom Rosenberg, Gary Lucchesi, Roy Lee, Matt Berenson, Richard Wright and Jim Wedaa.