BLUMHOUSE PRODUCTIONS’ BH TILT PARTNERS WITH ELI ROTH AND UNIVERSAL PICTURES TO RELEASE THE GREEN INFERNO on September 25!
Eli Roth made the announcement today with a special guest. Take a look! The news was trending on Facebook and Twitter throughout the day.
(Los Angeles, California, June 1, 2015) BH Tilt, Blumhouse Productions’ label dedicated to creating tailored distribution strategies for genre films, will release Eli Roth’s The Green Infernoon September 25, 2015 in collaboration with Universal Pictures and High Top Releasing, a label dedicated to servicing high quality movies using Focus Features’ distribution capabilities. The companies will debut TheGreen Inferno on approximately 1,000 screens and promote the film by employing a targeted digital campaign focused on creating awareness and engagement among genre fans.
“The Green Inferno is a wild, fun ride that took us deeper into the Amazon than anyone has ever taken a film crew,” said Roth. “BH Tilt is a forward thinking label that is helping to redefine how genre movies can be released. I want to express my deep gratitude to the fans for their incredible support of this movie and to everyone at Blumhouse and Universal for making sure fans can experience the film in theaters across the country.”
Jason Blum said: “When we launched BH Tilt we said our goal was to be part of the continuing evolution of distribution, whether it is through changing marketing strategies, changing revenue sources or changing windows. We are excited to capitalize on new developments in distribution and marketing to bring Eli’s movie to horror lovers across the country.”
In TheGreen Inferno, a group of student activists travels to the Amazon to save the rain forest and soon discover that they are not alone, and that no good deed goes unpunished.
Blumhouse, which has a 10-year first-look production agreement with Universal Pictures, specializes in micro-budget genre movies. The company, whose franchises have grossed more than $1.4 billion worldwide, gives directors creative freedom to make the movies they want. Given their low-budgets, the films can be distributed and marketed both traditionally and in new ways.
About Eli Roth
Eli Roth wrote, directed, and produced the horror filmsCabin Fever, Hostel and Hostel: Part II, and as an actor, co-starred in Quentin Tarantino’s Inglorious Basterds. His producing credits include The Last Exorcism and The Man With The Iron Fists, and he serves as Executive Producer on the hit Netflix series Hemlock Grove. Most recently, Roth co-wrote and directed Knock Knock starring Keanu Reeves.
About Blumhouse Productions
Blumhouse Productions is a multi-media production company that has pioneered a new model of studio filmmaking- producing high-quality micro-budget films. Blumhouse has produced the highly-profitable Paranormal Activity, The Purge, Insidious, Sinister and Ouija franchises which have grossed more than $1.4 billion worldwide. The company’s award-winning projects include Whiplash and The Normal Heart. Blumhouse has a first-look deal with Universal Pictures which spans across other NBCUniversal business including Universal Cable Productions and Universal Television. The company’s television shows include the Emmy Award winning The Normal Heart (HBO), The Jinx (HBO) and South of Hell (WEtv). Blumhouse previously executive produced Ascension and Stranded for Syfy, Eye Candy for MTV and The River for ABC. BH Tilt is a new label from the company dedicated to movies from Blumhouse and other filmmakers that will be released across multiple-platforms taking advantage of new distribution strategies.