First look at the Exclusive ASH VS EVIL DEAD Pop-up Book Nuke The Fridge October 9, 2015 Starz is set to debut the anticipated Ash vs Evil Dead on October 31. The network has released a “groovy” promotional pop-up book for the show. It features the cast, teases the plot, and much more. We got a hold of a copy and you can check out our “unboxing” of the book on the Instagram video below. First look at the exclusive #ashvstheevildead pop up book on @nukethefridge A video posted by Nuke the Fridge (@nukethefridge) on Oct 9, 2015 at 10:47am PDT Plot: Ash has spent the last 30 years avoiding responsibility, maturity and the terrors of the Evil Dead until a Deadite plague threatens to destroy all of mankind and Ash becomes mankind’s only hope.