Guillermo del Toro’s Giant Monsters vs. Giant Robots film “Pacific Rim” is turning into a merchandising bonanza. The film is set to have tie-ins to all types of consumer products. The film’s producer has hired Striker Entertainment to create toys, games, apparel, accessories, consumer electronics, and other “Pacific Rim”-related merchandise, the producer said Monday.
“The ingredients of Guillermo del Toro, Legendary Pictures, and gripping characters, creatures and an epic storyline make for a powerful consumer products program that will be well received and endure well beyond the theatrical window,” Russell Binder, president of Striker Entertainment, said in a statement.
“Pacific Rim” offers all kinds of merchandising potential.
The movie is about enormous creatures that rise from the sea, launching a war that consumes humanity’s resources. To fight the massive monsters, humans build gargantuan robots, which the director has referred to as “giant f—ing robots.”
In a recent interview with MTV News, actor Idris Elba (“Thor,” ”Prometheus,”) who was out on a promotional junket for “Ghost Rider: Spirit of Vengeance,” alluded to the film that is an homage to the giant monster movies from Japan, known as the kaiju genre.
Del Toro previously teased that the movie will involve “top-notch monsters,” and Elba confirmed that will be the case. That being said, these baddies will be big, but not similar specifically to Godzilla, as was once rumored.
“It’s hard to say. Godzilla would throw out the wrong sort of image, I think. We are talking about some big MF-ers,” Elba teased.
The film is going to have a lot of realism to it. Like previous del Toro films “Hellboy” and “Pan’s Labyrinth,” “Pacific Rim” is being shot on big sets that allow the Mexican director to keep the CGI somewhat to a minimum. Elba said that distinction will come across in the movie.
“There’s a lot of actuality in this one because he’s created huge sets. I mean, we’ve taken over four sets in Pinewood in Toronto and built a lot of the stuff that you might see. Yes, there is huge CGI I’m sure, but we built a lot of stuff too,” he said.
“Pacific Rim” is due to land in theaters on May 10th, 2013, and stars Ron Perlman, Charlie Hunnam, Idris Elba, Charlie Day, Clifton Collins, Jr., Max Martini, Rinko Kikuchi, Robert Maillet, Burn Gorman, Diego Klattenhoff, Larry Joe Campbell, Heather Doerksen, Brad William Henke, Jake Goodman, Robert Kazinsky, David Richmond-Peck, Milton Barnes, Phi Huynh, Justin Major, Emerson Wong, Derek Herd, Mark Baldesarra, Daniel Park, and William S. Wong. Travis Beacham wrote the screenplay, while Guillermo del Toro directs.
Sources: The Wrap, IMDb, MTV News